The College of Humanities is comprised of 27 different schools and departments that include History, English, Philosophy, Languages and African and Women’s Studies.
The College of Humanities was in need of an identity that would bring all the various departments, programs and groups together. This new identity also needed to work within the framework of the new Ohio State identity system.
The College created an Identity Taskforce to help define and review the concepts for the new identity. WDA met and presented to this taskforce as we worked toward a successful solution that would later be presented to the Dean and a larger group of department heads.
With the great diversity of areas of study in the College of Humanities, WDA decided that the University Oval would be a good solution, since the Departments are housed in buildings surrounding that well-known feature. The paths of the Oval were used to create a stylized “H” as a design element. Typefaces and color palettes that worked with the University color scheme were also selected. A full review of the College web site and those of the various departments was completed, which resulted in a new design for the main web site and recommendations for departments to follow.
WDA also worked with the University Department of Communications to create a University identity that fit the overall guidelines set by that department. Guidelines for usage of both identities were established and outlined in a Visual Identity Guidebook presented to the Dean and the department heads of each school.